Mkt/421 †Marketing - Marketing Plan - 6792 Words

Marketing Plan Erik Wohler, Adnan Otovic, and Joshua Adamson MKT/421 – Marketing March 28, 2013 R. Scott Bluemel Marketing Plan: Phase I Overview of the Organization The entertainment industry is a vastly changing business, although the ideology has stayed the same throughout history. Since the earliest documented cases started appearing, stories and music were used to overcome and surpass dark times in cultures throughout the world. In more recent historical examples, during the great depression, the largest break through for the entertainment industry began to show by way of movies, musicals, radio and early television. Movies really began to dawn as a way to escape the realities of everyday life and live vicariously in a world†¦show more content†¦Description of New Product or Service The service that we are going to be bringing to the Regal Entertainment Group family is a brand new movie viewing experience. It will consist of a series of luxury theaters within the location and will give the consumer the option of having something more for their viewing pleasure. The first part of the new concept would include the theater having a restaurant and bar that would be attached to the premises and accessible prior to and after ones movie. A variety of food and beverages will be available to cater to many different palates and tastes. Being able to consume alcoholic beverages is something Regal Theaters have never had and would range from tap, bottled beers, wine, and cocktails. This added dimension will also flow into the movie viewing experience by having waiters that will serve to costumers while in their seats. A button can be pressed for service while in the theater and once the movie starts the service will no longer be available so not to disrupt the movie. Inside the theater the seats will have plush luxurious recliners or love seats for the couples.Show MoreRelatedMarketing Plan MKT 4216579 Words   |  27 Pagesdouble shareholder value every five years, creating a trusted brand where innovation meets quality execution are a testament to the companies commitment to its customers and the perfect reason this new service, the Selective Cable On-line Ordering Plan or SCOOP ® is perfect fit for Cox Communications. New Product Description What would happen if we as consumers went to the grocery store to buy oranges but could only get oranges in an assorted fruit basket, along with apples, lemons, and bananasRead MoreMarketing Plan Mkt 421 U of P5824 Words   |  24 PagesTeam C Product – Safety Step University of Phoenix MKT/421 Robin Reis March 29, 2010 Organizational overview Ames is a leader in North America and is known for its quality non-powered garden and lawn products. Ames was founded in 1774 by Captain John Ames. 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This newRead MoreMkt 421 (Marketing Plan) Entire Class Week 1 -52456 Words   |  10 PagesMKT 421 (Marketing Plan) Entire Class Week 1 -5 IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://acehomework.com/MKT-421-Marketing-Plan-Complete-Class-Week-1-5-A-Work-656544.htm If You Face Any Problem E- Mail Us At JohnMate1122@gmail.com WEEK 1 Assignment: MKT421 Wk 1 Defining Marketing Paper Defining Marketing How is marketing defined? What is its importance in a company’s success? This paper will discuss and explain different definitionsRead MoreMKT 421 Week 4 Marketing Plan: Phase III1023 Words   |  5 Pagesï » ¿ Week 4 Marketing Plan: Phase III MKT421 August, 2012 Introduction Attributes of Service In market research context, attributes are simply properties of a given product, brand, service, advertisement or any object of interest. 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Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, andRead MoreMarketing Mix The 4 Ps - MKT 4211113 Words   |  5 PagesMarketing Mix 3 The Four Ps 3 Product 3 Place 4 Price 5 Promotion 6 Marketing Mix and the Market Plan 7 References 8 Marketing Mix The marketing mix revolves around the customer and their desires and/or needs. Although the customer is not included in the marketing mix, the customer is the center of the marketing mix profile -- The customer should be the target of all marketing efforts (Perreault McCarthy, 2005, p.38). 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